ASB data shows people financially just coping
Tamaki Makaurau - People were better prepared financially for the most recent level four lockdown, with average cash balances now 60 percent higher than those of the first level four lockdown last year, the ASB bank says.
Despite the improved average cash balances, 40 percent of customers still have less than $1000 in funds available.
Spending was down in September, with outflows from Auckland customers’ accounts dropping 22 percent, compared with five percent for the rest of New Zealand.
The 18 to 24 year olds emerged as New Zealand’s top savers, boosting their average cash balances by nine percent during September 2021 lockdown period compared with an average of five percent across the board.
Latest insights from a study of more than 500,000 ASB customers reveals ongoing increases in average cash balances held by customers of all ages since pandemic lockdowns began in 2020.
This has contributed to a six percent increase in overall financial wellbeing.
While some New Zealanders are now more financially resilient, covid’s ongoing economic impact means a significant number continue to do it tough.
The pandemic has resulted in more New Zealanders actively planning for the proverbial financial rainy day, with lockdown restrictions triggering reductions in non-essential spending for many.
This is reflected in average customer cash balances being 60 percent higher in September 2021 than they were in February 2020.
However, the baseline for Kiwis’ overall financial wellbeing remains low. A total of 38 percent of ASB’s customers were found to be living pay-day to pay-day and 49 percent of our customers appear to be having trouble or just coping.
ASB’s research found Aucklanders increased their average cash balances by 5.4 percent during September, marginally ahead of savers outside the region whose balances grew by 4.8 percent in the same timeframe.




Lisa was born in Auckland at the start of the 1970s, living in a small campsite community on the North Shore called Browns Bay. She spent a significant part of her life with her grandparents, often hanging out at the beaches. Lisa has many happy memories from those days at Browns Bay beach, where fish were plentiful on the point and the ocean was rich in seaweed. She played in the water for hours, going home totally “sun-kissed.” “An adorable time to grow up,” Lisa tells me.
Lisa enjoyed many sports; she was a keen tennis player and netballer, playing in the top teams for her age right up until the family moved to Wellington. Lisa was fifteen years old, which unfortunately marked the end of her sporting career. Local teams were well established in Wellington, and her attention was drawn elsewhere.