Queenstown ranked among most loved destinations in the world
Ōtepoti - Queenstown has been ranked 25th of the 100 most loved destinations in the world by the Tourism Sentiment Index, which measures online content and conversations about thousands of global destinations.
Queenstown is the only New Zealand destination to make the list. Last year, Queenstown ranked 44th.
The 100 most loved destinations are ranked according to consumer sentiment, what people really feel. Being named in the rankings means Queenstown has offered positive experiences and instilled the kind of happiness that visitors must talk about, leading to an impressive Tourism Sentiment score.
Destination Queenstown chief executive Mat Woods says he is delighted by the ranking.
“It really does reflect Queenstown’s global appeal and popularity and within that sentiment, our incredible environment. This awareness of our reputation is going to be incredibly helpful for us to communicate with visitors, as we start our journey towards regenerative tourism and becoming carbon zero by 2030,” Woods says.
The Tourism Sentiment Index conducted an intensive study of its data with more than 1.6 billion online conversations and content pieces publicly available about 21,330 global destinations, to identify the 100 most loved destinations. Tourism Sentiment Index is cutting-edge technology that applies the power of artificial intelligence to the challenge of extracting sentiment from human expression.
The 2023 edition of Leading Places: The 100 Most Loved Destinations Around the World is here.
Lisa was born in Auckland at the start of the 1970s, living in a small campsite community on the North Shore called Browns Bay. She spent a significant part of her life with her grandparents, often hanging out at the beaches. Lisa has many happy memories from those days at Browns Bay beach, where fish were plentiful on the point and the ocean was rich in seaweed. She played in the water for hours, going home totally “sun-kissed.” “An adorable time to grow up,” Lisa tells me.
Lisa enjoyed many sports; she was a keen tennis player and netballer, playing in the top teams for her age right up until the family moved to Wellington. Lisa was fifteen years old, which unfortunately marked the end of her sporting career. Local teams were well established in Wellington, and her attention was drawn elsewhere.